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The new UK ETA System

Starting in 2025, the UK is introducing the Electronic Travel Authorisation (ETA) system, of significant importance for those travelling internationally for business. This new digital travel permit applies to visitors from visa-free countries, including European Union citizens, and impacts short-term business visits. From April 2, 2025, EU nationals will need an ETA. If your business involves frequent trips to the UK, understanding this new system is important for smooth travels.
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Here’s a breakdown of what this means for your business, and how you can stay ahead of the changes.

What is the ETA, and why does this matter?

The ETA is not a visa but a digital travel permission for short stays. It’s simple to apply for, costs £10, and remains valid for two years, allowing multiple entries for stays of up to six months per visit. The 180-day (6-month) rule refers to the maximum duration of stay per visit, not per year. For businesses, this is more than a formality. It introduces an additional administrative step for your international sales team, export managers, or directors traveling to the UK for meetings, events, or market exploration. While it’s straightforward, it’s an extra step that needs to be done in advance or avoid delays.

Key challenges and recommendations for Businesses

Prepare your trips in advance and organise your personal ETA in March 2025. ETA decisions typically take three working days but can take longer if additional checks are needed. Late applications could delay business trips. Even if employees only have a layover in the UK, they will still need an ETA, adding preparation for connecting flights. In other words if you are traveling to the US and have a stopover in London, you need to organise your ETA. Ensure employees are aware of the process and requirements, including the use of the UK ETA app for faster results.

Boost Business: your local commercial professional

With the ETA system adding new layers to international travel, having a local presence in the UK is more important than ever. Boost Business provides local commercial professionals who live in the UK, understand the UK market, speak the language, and can build relationships with key players. Our boosters represent your business, drive sales, and create local partnerships — minimising your need to travel.

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Ready to explore your options? Let’s discuss how we can bring apply these trends into your business.

Trends of 2025 - E-Commerce

The eCommerce world is constantly moving, and staying updated of trends is imporrtant to growing your business internationally. Whether you’re a retailer expanding into the UK or an SME looking to optimize your online shopping experience, these trends are expected for 2025. Here’s what you need to know:

Mobile-first mindset

With mobile devices now accounting for the majority of online traffic, a seamless mobile shopping experience is no longer optional. From fast-loading pages to intuitive navigation, optimizing for mobile ensures you don’t lose potential customers.

Sustainability: More than a trend

Eco-conscious consumers expect more than just a quality product—they want to know your brand aligns with their values. Show your commitment to sustainability through your product sourcing, packaging, and company initiatives.

The power of video marketing

Platforms like TikTok and Instagram have shown that user-generated content (UGC) outperforms traditional marketing. Real people showcasing your product build trust and engagement far better than polished ads.

AI in action

Artificial Intelligence is streamlining operations across the board—from smarter chatbots and personalized recommendations to efficient inventory management and shipping fulfilment. Leverage AI to improve customer experience and operational efficiency.

AR and VR: Shopping reimagined

Virtual try-ons and augmented reality (AR) tools are bridging the gap between physical and online shopping. Whether it’s furniture visualized in a room or clothing tried virtually, AR can drive conversions and reduce returns.

Flexible payment options

Digital wallets, Buy Now-Pay Later solutions, and even cryptocurrency are changing the way consumers check out. Offering flexibility reduces cart abandonment and builds trust in your platform.

Building loyalty with subscriptions

Subscription models and loyalty programs aren’t new, but they remain critical to keeping customers coming back. By offering exclusive perks, you can turn one-time buyers into repeat customers.

Omnichannel experiences

Seamless integration between online and offline channels is key. Consumers expect to start shopping on one channel and complete their purchase on another, with consistent pricing and product availability.

The rise of voice search

As Alexa and Google Assistant become household staples, voice search is shaping the way people shop online. Optimizing for voice queries ensures your products are discoverable in this growing channel.

What does this mean for your business?

These trends highlight one key takeaway: Consumers expect convenience, engagement, and alignment with their values. If you’re expanding to the UK, scaling operations in Europe, or refining your local strategy, these trends can guide your next move.

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