Learn about internationalisation
Gain insights into the steps of international business, explore best practices, learn about varying business cultures, and keep up with the latest international trends.
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Collaboration
Learn locally, grow globally
The mission of Boost Business goes beyond helping companies grow. We’re here to inspire people and motivate businesses to think bigger and think globally. The world is full of opportunity and potential markets where your brand can succeed. We believe more companies should be active internationally. That’s why we share local knowledge, organise international networking events, and provide ongoing support.
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Path to Global Growth
6 steps to expand your business internationally
Research your market
Identify which countries offer the best opportunities for your product or service. Understand the market size, competition, customer needs, and local challenges.
Build your strategy and budget
Create a go-to-market strategy based on what worked in your home market. Set goals and allocate a budget, international growth requires investment.
Choose the right local partner
Whether it’s a local commercial professional, distributor or agency, select a partner that matches your strategy. This is a key success factor, so be selective.
Test and validate product-market fit
Pick one area or segment and do targeted sales and marketing. Use feedback, data and results to fine-tune your offer and execution approach for the local market.
Scale what works
Found product-market fit? Great. Now expand your presence, replicate successful execution, and grow your local sales.
Invest in long-term growth
Build strong relationships, sign long-term contracts, and grow a stable local network. International success comes from consistency and trust.
Take action and stay involved
International success needs your focus. Don’t stop after signing a partner: work closely together, set goals, be on top of the partner and support the local execution.
Path to Global Growth
6 steps to expand your business internationally
Operating from headquarters
Evaluation
Profitability
Good
Speed
Slow
Network
Moderate
Cultural Fit
Weak
Bringing in a temporary expert to gather market insights and business development.
Advantages
- Access to specialised knowledge and market insights
- Fast way to gain industry expertise without long-term commitment
- No need for long-term contracts
Challenges
- Often short-term involvement, limited long-term commitment
- Focus on strategy and advice, not execution—leaving you with a plan, not results
- High cost, especially if there’s no clear return on investment
Working with distributors
Evaluation
Profitability
Good
Speed
Slow
Network
Moderate
Cultural Fit
Weak
Partnering with a distributor who sells your product alongside others.
Advantages
- Access to an existing network of retailers and customers
- No need to establish a local entity or hire employees
- Leverages distributor expertise in logistics and regulations
Challenges
- Divided attention—distributors handle multiple brands and may prioritise others
- Difficult to keep them engaged, trained, and aligned with your strategy
- No direct relationship with customers, leading to less control over pricing and messaging
Hiring a consultant
Evaluation
Profitability
Good
Speed
Moderate
Network
Moderate
Cultural Fit
Strong
Bringing in a temporary expert to gather market insights and business development.
Advantages
- Access to specialised knowledge and market insights
- Fast way to gain industry expertise without long-term commitment
- No need for long-term contracts
Challenges
- Often short-term involvement, limited long-term commitment
- Focus on strategy and advice, not execution—leaving you with a plan, not results
- High cost, especially if there’s no clear return on investment
Local commercial professional
Boost Business
Evaluation
Profitability
Earn Back
Speed
Quick
Network
Strong
Cultural Fit
Strong
A dedicated local expert acting as your commercial representative in the market.
Advantages
- Deep understanding of the market, culture, and language
- Established network for immediate traction
- Actionable mindset and flexible available
- Experience in commercial roles & passionate about your industry.
- Hybrid model creates committed to your growth
- Can work alongside distributors or be an extension of your HQ team
Challenges
- Some professionals may represent multiple brands, though we ensure a strong focus on your business
Find the entry strategy that is right for you
The right entry strategy is essential. We’ve put together a list of expanding strategies to help you make the best choice for your growing business.
Operating from headquarters
Keeping your expansion efforts in-house by having an employee from your headquarters manage operations remotely in your growth country.
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Working with Distributors
Partnering with a distributor, reseller or importer who sells your product alongside others.
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Hiring a consultant
Bringing in a temporary expert to gather market insights and business development.
Learn more
Local commercial professionals: Boost Business
A dedicated local expert acting as your commercial representative in the market.
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about boost business
Commercial professionals on the ground
Boost Business helps companies grow internationally by providing local commercial professionals (Boosters) who know the market, speak the language, and understand how to get things done locally. Each Booster acts as your country lead and can support the full go-to-market journey: from finding and managing the distribution partners, enlistings at retail, local labeling and packaging, and setting up local marketing activations.
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Follow us on Linkedin to receive the latest international insights and blog posts on your timeline
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blogs & Insights
More insights about internationalisation
Oct 20, 2024
Preparing for the UK's Electronic Travel Authorisation (ETA) System
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Oct 20, 2024
Preparing for the UK's Electronic Travel Authorisation (ETA) System
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Oct 20, 2024
Preparing for the UK's Electronic Travel Authorisation (ETA) System
Read More
Oct 20, 2024
Preparing for the UK's Electronic Travel Authorisation (ETA) System
Read More
Explore our services
How we can support your international growth?
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Meet or Become a Booster
Want to work as or with a local commercial professional?
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