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What is ETA?

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The new UK ETA System

Starting in 2025, the UK is introducing the Electronic Travel Authorisation (ETA) system, of significant importance for those travelling internationally for business. This new digital travel permit applies to visitors from visa-free countries, including European Union citizens, and impacts short-term business visits. From April 2, 2025, EU nationals will need an ETA. If your business involves frequent trips to the UK, understanding this new system is important for smooth travels.
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Here’s a breakdown of what this means for your business, and how you can stay ahead of the changes.

What is the ETA, and why does this matter?

The ETA is not a visa but a digital travel permission for short stays. It’s simple to apply for, costs £10, and remains valid for two years, allowing multiple entries for stays of up to six months per visit. The 180-day (6-month) rule refers to the maximum duration of stay per visit, not per year. For businesses, this is more than a formality. It introduces an additional administrative step for your international sales team, export managers, or directors traveling to the UK for meetings, events, or market exploration. While it’s straightforward, it’s an extra step that needs to be done in advance or avoid delays.

Key challenges and recommendations for Businesses

Prepare your trips in advance and organise your personal ETA in March 2025. ETA decisions typically take three working days but can take longer if additional checks are needed. Late applications could delay business trips. Even if employees only have a layover in the UK, they will still need an ETA, adding preparation for connecting flights. In other words if you are traveling to the US and have a stopover in London, you need to organise your ETA. Ensure employees are aware of the process and requirements, including the use of the UK ETA app for faster results.

Boost Business: your local commercial professional

With the ETA system adding new layers to international travel, having a local presence in the UK is more important than ever. Boost Business provides local commercial professionals who live in the UK, understand the UK market, speak the language, and can build relationships with key players. Our boosters represent your business, drive sales, and create local partnerships — minimising your need to travel.

Ready to explore your options?

Ready to explore your options? Let’s discuss how we can bring apply these trends into your business.

Internationalisation approach

Ambitious companies are keen to expand into international markets such as the UK. The first thing to take care of then is sales and brand growth in the new UK market. How do you organise and build your first and growing sales? Boost Business helps Dutch companies grow in the UK by deploying local commercial professionals, with a passion and network in the target market. Boost Business does this through the following steps:

Understanding the goals

We start by getting to know your company's ambitions in the UK. What is your goal in the UK market and overall for your business? How do you approach internationalisation now? & what did work and what challenges do you face? In addition: how do you approach the Dutch market now & at the beginning of your business. These questions help us identify the right support you need in the UK. Important: the approach that worked in the Netherlands often also works in your new market (the UK).

Aligning activities

A local professional who becomes the bridge to the UK market in terms of culture, language, market knowledge and development is going to make the connection with the market. First, commercial activities need to be aligned. The activities often required are in the areas of sales, marketing and partnerships. The person sought are often appointed as country manager, account manager or brand manager.

Connecting you with the right professional

With the goals, ambition and activities under our belt, we set to work to find the perfect ‘booster’ for your business. We select a local professional with an existing network in your market, a genuine passion for your product or service and experience in commercial roles. In the end, we present 3 suitable profiles.

Achieve results: Brand growth and sales

The main goal is to increase brand awareness, engagement and, most importantly, turnover in the UK. Having someone on the ground who is aligned with your goals will give you an edge in a competitive market. With their help, you can build stronger relationships and get new opportunities faster. We have set up an interesting structure for this which makes it interesting for your growth and booster growth.

Motivating, engaged, Dutch bridge

Boost Business is in the UK to motivate, support and engage the Booster. In addition, Boost Business remains the sparring partner for the company on the market, growth and booster. We are more than just a service provider; we act as your partner in international growth, helping you meet your challenges and achieve long-term success in the UK.

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