Boost Business New

Categories

All

What is ETA?

Key Challenges

Lorem Ipsum

The new UK ETA System

Starting in 2025, the UK is introducing the Electronic Travel Authorisation (ETA) system, of significant importance for those travelling internationally for business. This new digital travel permit applies to visitors from visa-free countries, including European Union citizens, and impacts short-term business visits. From April 2, 2025, EU nationals will need an ETA. If your business involves frequent trips to the UK, understanding this new system is important for smooth travels.
‍

Here’s a breakdown of what this means for your business, and how you can stay ahead of the changes.

What is the ETA, and why does this matter?

The ETA is not a visa but a digital travel permission for short stays. It’s simple to apply for, costs £10, and remains valid for two years, allowing multiple entries for stays of up to six months per visit. The 180-day (6-month) rule refers to the maximum duration of stay per visit, not per year. For businesses, this is more than a formality. It introduces an additional administrative step for your international sales team, export managers, or directors traveling to the UK for meetings, events, or market exploration. While it’s straightforward, it’s an extra step that needs to be done in advance or avoid delays.

Key challenges and recommendations for Businesses

Prepare your trips in advance and organise your personal ETA in March 2025. ETA decisions typically take three working days but can take longer if additional checks are needed. Late applications could delay business trips. Even if employees only have a layover in the UK, they will still need an ETA, adding preparation for connecting flights. In other words if you are traveling to the US and have a stopover in London, you need to organise your ETA. Ensure employees are aware of the process and requirements, including the use of the UK ETA app for faster results.

Boost Business: your local commercial professional

With the ETA system adding new layers to international travel, having a local presence in the UK is more important than ever. Boost Business provides local commercial professionals who live in the UK, understand the UK market, speak the language, and can build relationships with key players. Our boosters represent your business, drive sales, and create local partnerships — minimising your need to travel.

Ready to explore your options?

Ready to explore your options? Let’s discuss how we can bring apply these trends into your business.

Sales and marketing combination
in internationalization

Expanding your business into a new international market is a venture full of opportunities and challenges. One of the insights for companies is that sales and marketing go hand in hand in internationalization. These two functions are linked and make each other stronger in ways that are essential for success

The power of marketing in internationalization

Marketing is the crucial first step in creating awareness and establishing a presence in a new market. This means tailoring your marketing message to suit your new public, considering their culture, local market, and communication styles. A well-executed marketing campaign can attract potential customers and increase brand awareness. This encompasses not just advertisements but also creating valuable content, leveraging social media, and forming local partnerships. Marketing drives lead generation, that sales can convert to paid customers: Revenue.

The role of sales in internationalization

Where marketing ends, sales begins. Sales teams take the leads generated by marketing and turn them into concrete business opportunities. This process involves building relationships with potential customers, understanding their specific needs, and offering solutions that add value. Here, the use of local professionals is crucial. Local sales professionals understand the market, speak the customer's language, and have access to networks that might otherwise be difficult to reach. They act as cultural bridges, ensuring effective communication and stronger relationships with local customers.

The real power of sales and marketing is in the synergy. Marketing provides qualified leads, while sales converts these leads into revenue. When these functions work closely together, they can exchange feedback, share insights, and adjust strategies to achieve better results. For instance, marketing can learn which messages fit best with the customers from the sales team, while sales can get valuable market insights from marketing analyses.

The synergy between sales and marketing

Your partner in sales and marketing for internationalization

Sales and marketing are crucial for successful internationalization. Integrating these two pillars ensures effective entry and growth in new markets. Localized marketing strategies help a company resonate with the target audience, while local sales professionals provide essential on-the-ground insights and connections.

Contact us today to discover how Boost Business can support your international expansion through sales and marketing solutions. Together, we will ensure your company's success in the new market.

Heading 2

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.