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The new UK ETA System

Starting in 2025, the UK is introducing the Electronic Travel Authorisation (ETA) system, of significant importance for those travelling internationally for business. This new digital travel permit applies to visitors from visa-free countries, including European Union citizens, and impacts short-term business visits. From April 2, 2025, EU nationals will need an ETA. If your business involves frequent trips to the UK, understanding this new system is important for smooth travels.
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Here’s a breakdown of what this means for your business, and how you can stay ahead of the changes.

What is the ETA, and why does this matter?

The ETA is not a visa but a digital travel permission for short stays. It’s simple to apply for, costs £10, and remains valid for two years, allowing multiple entries for stays of up to six months per visit. The 180-day (6-month) rule refers to the maximum duration of stay per visit, not per year. For businesses, this is more than a formality. It introduces an additional administrative step for your international sales team, export managers, or directors traveling to the UK for meetings, events, or market exploration. While it’s straightforward, it’s an extra step that needs to be done in advance or avoid delays.

Key challenges and recommendations for Businesses

Prepare your trips in advance and organise your personal ETA in March 2025. ETA decisions typically take three working days but can take longer if additional checks are needed. Late applications could delay business trips. Even if employees only have a layover in the UK, they will still need an ETA, adding preparation for connecting flights. In other words if you are traveling to the US and have a stopover in London, you need to organise your ETA. Ensure employees are aware of the process and requirements, including the use of the UK ETA app for faster results.

Boost Business: your local commercial professional

With the ETA system adding new layers to international travel, having a local presence in the UK is more important than ever. Boost Business provides local commercial professionals who live in the UK, understand the UK market, speak the language, and can build relationships with key players. Our boosters represent your business, drive sales, and create local partnerships — minimising your need to travel.

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The trio of international expansion

Expanding into new international markets is both exciting and challenging. Success often depends on three key factors: sales, marketing, and logistics. Sales generate revenue, marketing builds brand awareness and brings in leads, and logistics ensures smooth operations and satisfied customers. Together, these three components form the foundation of any successful effort to grow internationally, with each playing an essential role in turning opportunities into results.

Sales as a key component

Understanding the local market dynamics is important for successfully entering a new market. Local sales professionals with knowledge of the culture, language, and business landscape can play a role in this process. Their expertise and extensive networks can help open doors that would otherwise remain closed. Investing in local expertise lays a solid foundation for success in the new market.

Omni-channel marketing approach

A successful internationalization strategy begins with a thoughtful marketing approach. An omni-channel strategy, leveraging various channels such as social media, content marketing, search engine optimization, and traditional marketing channels, increases the likelihood of success in new markets. By telling a story that resonates with the new target audience, you can position your brand powerfully and increase engagement with potential customers.

Logistic operations

Logistics is often an overlooked aspect of international expansion, yet it is essential for smooth business operations. Setting up efficient transport solutions and managing customs formalities are just some of the challenges companies face. By investing in well-organized logistics, you can ensure that your products reach their destination safely and on time, crucial for customer satisfaction.

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