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What is ETA?

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The new UK ETA System

Starting in 2025, the UK is introducing the Electronic Travel Authorisation (ETA) system, of significant importance for those travelling internationally for business. This new digital travel permit applies to visitors from visa-free countries, including European Union citizens, and impacts short-term business visits. From April 2, 2025, EU nationals will need an ETA. If your business involves frequent trips to the UK, understanding this new system is important for smooth travels.
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Here’s a breakdown of what this means for your business, and how you can stay ahead of the changes.

What is the ETA, and why does this matter?

The ETA is not a visa but a digital travel permission for short stays. It’s simple to apply for, costs £10, and remains valid for two years, allowing multiple entries for stays of up to six months per visit. The 180-day (6-month) rule refers to the maximum duration of stay per visit, not per year. For businesses, this is more than a formality. It introduces an additional administrative step for your international sales team, export managers, or directors traveling to the UK for meetings, events, or market exploration. While it’s straightforward, it’s an extra step that needs to be done in advance or avoid delays.

Key challenges and recommendations for Businesses

Prepare your trips in advance and organise your personal ETA in March 2025. ETA decisions typically take three working days but can take longer if additional checks are needed. Late applications could delay business trips. Even if employees only have a layover in the UK, they will still need an ETA, adding preparation for connecting flights. In other words if you are traveling to the US and have a stopover in London, you need to organise your ETA. Ensure employees are aware of the process and requirements, including the use of the UK ETA app for faster results.

Boost Business: your local commercial professional

With the ETA system adding new layers to international travel, having a local presence in the UK is more important than ever. Boost Business provides local commercial professionals who live in the UK, understand the UK market, speak the language, and can build relationships with key players. Our boosters represent your business, drive sales, and create local partnerships — minimising your need to travel.

Ready to explore your options?

Ready to explore your options? Let’s discuss how we can bring apply these trends into your business.

Why a local professional is crucial for internationalization

Expanding your business into a new international market is an step full of opportunities and challenges. One of the most critical factors for success in this endeavor is having a local professional by your side. Here are 5 reasons why a local professional is indispensable for successful internationalization.

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1. In-depth knowledge of the local market

A local professional understands the nuances and dynamics of the local market. They have knowledge of cultural customs, consumer behavior, and market trends that are essential for positioning your product or service. This knowledge helps your offerings to meet the needs and expectations of local customers, thereby increasing your competitive advantage.

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2. Network and connections

Local professionals have an extensive network of business contacts, from potential customers and suppliers to regulators and other stakeholders. This network can open doors that would otherwise remain closed. Leveraging their connections allows you to conduct business more quickly and efficiently, which is crucial in the early stages of your expansion.

A local professional dedicates time to representing your brand and company in the local market. With a focus on a specific country or region, they go into action mode, driving initiatives forward. Managing internationalization from another country often leads to slow progress, as it remains on the sidelines with no dedicated focus. Your local professional will help you grow faster.

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3. Time, focus and action

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4. Cultural bridge and soft skills

One of the biggest obstacles in internationalization is bridging cultural differences. Local professionals can act as cultural bridges, helping you avoid misunderstandings and communicate more effectively with local partners and customers. Their insights into local customs and etiquette also contribute to building stronger business relationships. Additionally, soft skills such as communication, passion for the market and adaptability ensure that collaboration runs smoothly.

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5. Strategic insights

Local professionals can provide valuable strategic insights that help you make informed decisions. They can advise you on the best market entry strategies, potential risks and opportunities, and how to position your company for success. Their expertise can contribute to shaping a successful international strategy.

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Boost Business matchmaking services

Boost Business specializes in matchmaking for international business. We connect the right local professionals with companies looking to internationalize, opening doors that would otherwise remain closed. We focus not only on professional skills but also on soft skills like communication, passion for the market and cultural fit to ensure successful collaboration.

Contact us today to discover how Boost Business can help you with your international expansion by providing the right local professionals by your side.

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