Beanstalk & Boost Business: Breaking into German Retail with Local Expertise

August 4, 2025
Click-Pax, a Dutch innovator in sustainable plant packaging, partnered with Boost Business to expand into the UK market. This collaboration led to a 232% revenue increase and the acquisition of eight new customers, including notable names like Beards & Daisies and Patch.

Beanstalk, a Spanish plant-based frozen foods manufacturing, partnered with Boost Business to grow their footprint in Germany, one of Europe’s most competitive retail landscapes. By bringing in a commercial professional with deep experience in German supermarkets, Beanstalk made strategic retail progress and landed conversations with key national buyers within the first months.

UK-Focus
United Kingdomas growth country

Active enlistment phase with leading German retailers

232%
Growth in revenue

Local representation at a major trade show in Hamburg

8
New customers onboarded

Looking beyond to food services chains and different sales channels suitable for the product.

Click-Pax: On a mission for less packaging
Click-Pax is a Dutch company specialised in sustainable packaging solutions for e-commerce plant businesses. From design and prototyping to production and logistics, they help clients reduce CO₂ emissions by replacing plastic with smart, sustainable packaging. Their clients range from large online plant retailers to logistics providers looking to improve efficiency and sustainability.
Growth ambition was the start of the collaboration
To expand internationally, Click-Pax partnered with Boost Business, with a clear focus on the UK market one of Europe’s largest and fastest-growing e-commerce sectors. Boost Business supports their full commercial presence in the UK, acting as an extended sales and account management team. We are the face of Click-Pax in the UK: reaching out to new prospects, managing and growing existing client accounts, developing strategic partnerships (such as with DPD UK), and representing the brand at leading industry events like the IPM Show in Essen.
Key success factors
What makes this international expansion a success? A few key best practices:
  • Quarterly UK Roadshows: Regular visits with Click-Pax's founder, Steef van Schie, to strengthen client relationships and align on strategy.
  • Weekly Strategy Sessions: Consistent check-ins to review leads and adjust approaches as needed.
  • Support from Dutch Team: Back-office, design, and project management assistance allowed the local professional to focus on growth activities.
Sales Highlights: from Beards and Daisies to Patch
One of the major success stories is our collaboration with Beards & Daisies, a leading online plant store in the UK. As an existing client, they’ve been supported with tailored packaging solutions and continuous commercial follow-up to increase their satisfaction and volume.
In parallel, we secured a new strategic account: Patch, one of the UK's most prominent plant delivery brands. With a strong focus on sustainability and branding, Patch was looking for a packaging partner that could deliver both innovation and reliability. Thanks to the local presence and hands-on approach of our UK Booster, we turned 0 contact, to cold outreach to initial conversations into a real partnership.
Strategic collaboration for market entry
Boost Business provided Click-Pax with a dedicated local commercial professional, acting as an on-the-ground account manager. This role includes:
  • Sales outreach to new leads through LinkedIn, email, and industry introductions.
  • Account management for existing clients such as Beards & Daisies, helping them scale with Click-Pax packaging.
  • Business development by identifying opportunities in the UK e-commerce market.
  • On-site presence at UK events, fairs, and meetings to represent Click-Pax face-to-face and strengthen local trust.

About Beanstalk: Plant-Based Innovation from Spain

Beanstalk develops plant-based frozen products designed for a new generation of health-conscious consumers. With a strong foothold in Spain and a growing reputation across Europe, the company set its sights on Germany a market known for its high-quality standards, progressive consumer base, and large-scale distribution networks like EDEKA, REWE, and DM.

While the opportunity was clear, the path to retail distribution in Germany is complex. You need more than just a good product, you need the right local expertise, network and positioning strategy to succeed.

A German Professional with Retail Knowledge and Real Store Experience

To support their German market entry, Boost Business provided Beanstalk with a local commercial professional based in Hamburg who knows German retail inside out.

This Booster isn’t just a salesperson — he has:

  • Experience in the plant-based industry, including previous work with non-dairy products
  • A background in entrepreneurship, giving him ownership mentality
  • Practical experience in-store, understanding how products are placed, marketed and sold
  • A strong network in retail, including category buyers at major chains

Within the first weeks, he set up strategic conversations, initiated retail mapping, and laid the groundwork for targeted retailer outreach.

Turning Conversations into Opportunities

One of the important moments in this collaboration came early on, at a large trade show in Hamburg. Our German Booster attended to scout the landscape, meet distributors and seize unexpected opportunities.

During a casual dinner after the expo, he connected with the frozen food category buyer at one of the major retailers in Germany. What started as a friendly conversation quickly turned into a qualified lead. A follow-up meeting with the relevant buyer of the division soon followed and Beanstalk’s listing process was officially in motion.

Today, the brand is actively in the enlistment phase with several retailers, with further expansion planned into foodservice and drugstore channels.

Why Local Commercial Support Works

What made this market entry so effective?

  • Relevant experience: The Booster knew the ins and outs of German retail and how to position a new plant-based brand.
  • Network access: He could open doors that cold outreach never would.
  • On-the-ground presence: From events to in-store discussions, he was there, speaking the language, understanding the culture, and moving fast.

Your Product Deserves a Local Champion

At Boost Business, we help ambitious brands scale internationally with the support of local commercial professionals — flexible, entrepreneurial, and connected.

Whether you’re entering Germany, the UK, Spain or the Netherlands, we match you with a commercial expert who understands your product category and can act as your local country or account manager.

Example goals we support:

  • Enlisting your product in local retail or wholesale
  • Representing your brand at industry events or expos
  • Setting up strategic sales meetings with key buyers
  • Exploring new verticals like foodservice, drugstores or e-commerce

Ready to grow your brand in Germany or beyond?

Let Boost Business help you build a local presence — and turn conversations into commercial success.

👉 Let’s connect.

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