Beanstalk, a Spanish plant-based frozen foods manufacturing, partnered with Boost Business to grow their footprint in Germany, one of Europe’s most competitive retail landscapes. By bringing in a commercial professional with deep experience in German supermarkets, Beanstalk made strategic retail progress and landed conversations with key national buyers within the first months.
Active enlistment phase with leading German retailers
Local representation at a major trade show in Hamburg
Looking beyond to food services chains and different sales channels suitable for the product.
Beanstalk develops plant-based frozen products designed for a new generation of health-conscious consumers. With a strong foothold in Spain and a growing reputation across Europe, the company set its sights on Germany a market known for its high-quality standards, progressive consumer base, and large-scale distribution networks like EDEKA, REWE, and DM.
While the opportunity was clear, the path to retail distribution in Germany is complex. You need more than just a good product, you need the right local expertise, network and positioning strategy to succeed.
To support their German market entry, Boost Business provided Beanstalk with a local commercial professional based in Hamburg who knows German retail inside out.
This Booster isn’t just a salesperson — he has:
Within the first weeks, he set up strategic conversations, initiated retail mapping, and laid the groundwork for targeted retailer outreach.
One of the important moments in this collaboration came early on, at a large trade show in Hamburg. Our German Booster attended to scout the landscape, meet distributors and seize unexpected opportunities.
During a casual dinner after the expo, he connected with the frozen food category buyer at one of the major retailers in Germany. What started as a friendly conversation quickly turned into a qualified lead. A follow-up meeting with the relevant buyer of the division soon followed and Beanstalk’s listing process was officially in motion.
Today, the brand is actively in the enlistment phase with several retailers, with further expansion planned into foodservice and drugstore channels.
What made this market entry so effective?
At Boost Business, we help ambitious brands scale internationally with the support of local commercial professionals — flexible, entrepreneurial, and connected.
Whether you’re entering Germany, the UK, Spain or the Netherlands, we match you with a commercial expert who understands your product category and can act as your local country or account manager.
Let Boost Business help you build a local presence — and turn conversations into commercial success.
👉 Let’s connect.