Tricorp & Boost Business: Recruiting a German Market Specialist

August 4, 2025
Click-Pax, a Dutch innovator in sustainable plant packaging, partnered with Boost Business to expand into the UK market. This collaboration led to a 232% revenue increase and the acquisition of eight new customers, including notable names like Beards & Daisies and Patch.

Tricorp, a leading Dutch workwear brand known for its modern, sustainable clothing, aimed to expand into the German market. To support this growth, they partnered with Boost Business to find the right local account manager, with experience in German retail and industrial channels.

Germany is a natural next step: high standards, large industrial and construction sectors, and regional dealers who understand Tricorp’s product values.

UK-Focus
United Kingdomas growth country

Proactive outreach in the German region

232%
Growth in revenue

Multiple interview and selection rounds managed by Boost Business

8
New customers onboarded

A local German specialist identified, interviewed, and transitioned to Holland for team matching

Click-Pax: On a mission for less packaging
Click-Pax is a Dutch company specialised in sustainable packaging solutions for e-commerce plant businesses. From design and prototyping to production and logistics, they help clients reduce CO₂ emissions by replacing plastic with smart, sustainable packaging. Their clients range from large online plant retailers to logistics providers looking to improve efficiency and sustainability.

Finding the Right Specialist – Locally Connected and Hands‑On

Boost Business started by defining the ideal candidate profile: someone with retail or industrial channel experience, German native in communication, entrepreneurial mindset, and familiarity with B2B account management.

Our process included:

  • Proactive candidate search in the DACH region
  • Screening and multi-stage interviews conducted in collaboration with Tricorp and Boost Business
  • Local testing: promising candidate drove to the Netherlands to meet with both Dutch and German teams — ensuring cultural and strategic alignment

The selected candidate fit the brief: a proven account manager with German commercial networks, retail channel insights, and hands-on operational experience and will start shortly.

Growth ambition was the start of the collaboration
To expand internationally, Click-Pax partnered with Boost Business, with a clear focus on the UK market one of Europe’s largest and fastest-growing e-commerce sectors. Boost Business supports their full commercial presence in the UK, acting as an extended sales and account management team. We are the face of Click-Pax in the UK: reaching out to new prospects, managing and growing existing client accounts, developing strategic partnerships (such as with DPD UK), and representing the brand at leading industry events like the IPM Show in Essen.

Why Local Hiring Matters

This campaign underlines one of Boost Business’s core strengths: helping companies build overseas capabilities without opening an office first. Using Boost Business expertise and action to meet up with people from the industry, use our existing network in the countries to meet quick and high quality candidates for your role.

Our hiring ensures that:

  • You find people who align with your brand, market, and objectives
  • The recruitment process is managed professionally and efficiently
  • Cultural fit and working style are qualified early

Key success factors
What makes this international expansion a success? A few key best practices:
  • Quarterly UK Roadshows: Regular visits with Click-Pax's founder, Steef van Schie, to strengthen client relationships and align on strategy.
  • Weekly Strategy Sessions: Consistent check-ins to review leads and adjust approaches as needed.
  • Support from Dutch Team: Back-office, design, and project management assistance allowed the local professional to focus on growth activities.
Sales Highlights: from Beards and Daisies to Patch
One of the major success stories is our collaboration with Beards & Daisies, a leading online plant store in the UK. As an existing client, they’ve been supported with tailored packaging solutions and continuous commercial follow-up to increase their satisfaction and volume.
In parallel, we secured a new strategic account: Patch, one of the UK's most prominent plant delivery brands. With a strong focus on sustainability and branding, Patch was looking for a packaging partner that could deliver both innovation and reliability. Thanks to the local presence and hands-on approach of our UK Booster, we turned 0 contact, to cold outreach to initial conversations into a real partnership.
Strategic collaboration for market entry
Boost Business provided Click-Pax with a dedicated local commercial professional, acting as an on-the-ground account manager. This role includes:
  • Sales outreach to new leads through LinkedIn, email, and industry introductions.
  • Account management for existing clients such as Beards & Daisies, helping them scale with Click-Pax packaging.
  • Business development by identifying opportunities in the UK e-commerce market.
  • On-site presence at UK events, fairs, and meetings to represent Click-Pax face-to-face and strengthen local trust.

About Tricorp: Sustainable Workwear with European Ambition

Tricorp is a well-established Dutch brand offering modern and eco‑friendly workwear across multiple labels: Safety, Workwear, Premium, Casual, and Corporate. Recognised for its commitment to sustainable production, including circular textiles and low-impact materials, Tricorp aims to conquer the European workwear market and strengthen its presence in countries like Germany .

Germany is a natural next step: high standards, large industrial and construction sectors, and regional dealers who understand Tricorp’s product values.

Expand into Germany with the Right Local Talent

At Boost Business, we connect fast‑growing companies with skilled local professionals suitable for key positions, be it account management, country leadership, or channel development.

Whether you need to recruit for Germany, the UK, Spain, or the Netherlands, we help you find the right local expert: quickly, smartly, and strategically.

Ready to hire a local specialist in Germany or another market?

Let Boost Business streamline your hiring and unlock your expansion potential.

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