Boost Business New

Click-Pax, a Dutch innovator in sustainable plant packaging, partnered with Boost Business to expand into the UK market. This collaboration led to a 232% revenue increase and the acquisition of eight new customers, including notable names like Beards & Daisies and Patch.

Fatboy, the iconic Dutch design brand known for its lifestyle and furniture products, partnered with Boost Business to strengthen and scale its presence in the United Kingdom and Ireland. After several attempts to grow the UK market, from managing operations directly from the Netherlands to working with individual agents, Fatboy decided to take a different approach: building a local presence with the right commercial partner.

Through Boost Business, Fatboy teamed up with a local commercial professional, Katie, based in Leeds, who brings years of experience in the furniture and design industry. Together, they are reigniting the Fatboy brand across the UK with fresh energy and strong local connections.

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UK-Focus

United Kingdomas growth country

Local representation in Leeds to drive Fatboy’s UK business

232%

Growth in revenue

Regional sales focus across design, retail & hospitality channels

New customers onboarded

Fresh strategy after previous market challenges

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Click-Pax: On a mission for less packaging

Click-Pax is a Dutch company specialised in sustainable packaging solutions for e-commerce plant businesses. From design and prototyping to production and logistics, they help clients reduce CO₂ emissions by replacing plastic with smart, sustainable packaging. Their clients range from large online plant retailers to logistics providers looking to improve efficiency and sustainability.

About Fatboy: Iconic Dutch Design, Global Appeal

Fatboy has been shaping the design and lifestyle industry since the early 2000s, with products that blend creativity, comfort, and fun. From their world-famous beanbags to sleek lighting and outdoor furniture, Fatboy has built a loyal following across Europe and beyond.

While the brand is well established in the Netherlands and other European countries, the UK remained a complex market to unlock. Fatboy had already built relationships and generated business but struggled to find the right structure to sustain growth. The question was clear: how to grow a premium, creative brand in a competitive design landscape without losing authenticity?

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Growth ambition was the start of the collaboration

To expand internationally, Click-Pax partnered with Boost Business, with a clear focus on the UK market one of Europe’s largest and fastest-growing e-commerce sectors. Boost Business supports their full commercial presence in the UK, acting as an extended sales and account management team. We are the face of Click-Pax in the UK: reaching out to new prospects, managing and growing existing client accounts, developing strategic partnerships (such as with DPD UK), and representing the brand at leading industry events like the IPM Show in Essen.

A Local Professional with Market Knowledge and Design Passion

Boost Business connected Fatboy with Katie Marshall, a UK-based sales professional with extensive experience in the furniture industry. Based in Leeds, Katie knows the British design and retail scene inside out.

With a network of retailers, design stores, and interior partners, she embodies the entrepreneurial and relationship-driven approach that fits Fatboy’s brand DNA. Her role focuses on building regional relationships, strengthening existing accounts, and opening new sales channels in key areas like the Midlands, London, and Ireland.

This localized setup allows Fatboy to expand efficiently, with full product and marketing support from HQ, but the flexibility and agility of local representation.

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Key success factors

What makes this international expansion a success? A few key best practices:

Quarterly UK Roadshows: Regular visits with Click-Pax's founder, Steef van Schie, to strengthen client relationships and align on strategy.
Weekly Strategy Sessions: Consistent check-ins to review leads and adjust approaches as needed.
Support from Dutch Team: Back-office, design, and project management assistance allowed the local professional to focus on growth activities.

Sales Highlights: from Beards and Daisies to Patch

One of the major success stories is our collaboration with Beards & Daisies, a leading online plant store in the UK. As an existing client, they’ve been supported with tailored packaging solutions and continuous commercial follow-up to increase their satisfaction and volume.
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In parallel, we secured a new strategic account: Patch, one of the UK's most prominent plant delivery brands. With a strong focus on sustainability and branding, Patch was looking for a packaging partner that could deliver both innovation and reliability. Thanks to the local presence and hands-on approach of our UK Booster, we turned 0 contact, to cold outreach to initial conversations into a real partnership.

Strategic collaboration for market entry

Boost Business provided Click-Pax with a dedicated local commercial professional, acting as an on-the-ground account manager. This role includes:
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Sales outreach to new leads through LinkedIn, email, and industry introductions.
Account management for existing clients such as Beards & Daisies, helping them scale with Click-Pax packaging.
Business development by identifying opportunities in the UK e-commerce market.
On-site presence at UK events, fairs, and meetings to represent Click-Pax face-to-face and strengthen local trust.

Why This Collaboration Works

For Fatboy, partnering with Boost Business means combining global brand power with local strength. Instead of managing everything from afar, they now have someone on the ground who speaks the language, understands the culture, and knows how to make commercial progress in the UK market.

The collaboration also reflects Boost Business’s project-based approach: connecting international brands with local commercial professionals who bring speed, expertise, and authenticity to market expansion.

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A Smarter Model for International Growth

Fatboy’s UK collaboration with Boost Business shows what modern market entry looks like — strategic, flexible, and people-driven. By relying on trusted professionals like Katie, the brand can test, grow, and refine its UK strategy while staying true to its creative roots.

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