Boost Business New

Click-Pax, a Dutch innovator in sustainable plant packaging, partnered with Boost Business to expand into the UK market. This collaboration led to a 232% revenue increase and the acquisition of eight new customers, including notable names like Beards & Daisies and Patch.

Icetubs, a Dutch brand specialising in premium cold therapy tubs, partnered with Boost Business to expand into the UK wellness and recovery market. Through this collaboration, Icetubs established a strong local presence in Manchester, activated offline visibility, and increased direct-to-consumer sales.

UK-Focus

United Kingdomas growth country

Direct-to-consumer marketing and event visibility

232%

Growth in revenue

Offline sales and promotion of the Icetubs products

New customers onboarded

Launching different products of Icetubs in UK market

Click-Pax: On a mission for less packaging

Click-Pax is a Dutch company specialised in sustainable packaging solutions for e-commerce plant businesses. From design and prototyping to production and logistics, they help clients reduce CO₂ emissions by replacing plastic with smart, sustainable packaging. Their clients range from large online plant retailers to logistics providers looking to improve efficiency and sustainability.

Growth ambition was the start of the collaboration

To expand internationally, Click-Pax partnered with Boost Business, with a clear focus on the UK market one of Europe’s largest and fastest-growing e-commerce sectors. Boost Business supports their full commercial presence in the UK, acting as an extended sales and account management team. We are the face of Click-Pax in the UK: reaching out to new prospects, managing and growing existing client accounts, developing strategic partnerships (such as with DPD UK), and representing the brand at leading industry events like the IPM Show in Essen.

Key success factors

What makes this international expansion a success? A few key best practices:

Quarterly UK Roadshows: Regular visits with Click-Pax's founder, Steef van Schie, to strengthen client relationships and align on strategy.
Weekly Strategy Sessions: Consistent check-ins to review leads and adjust approaches as needed.
Support from Dutch Team: Back-office, design, and project management assistance allowed the local professional to focus on growth activities.

Sales Highlights: from Beards and Daisies to Patch

One of the major success stories is our collaboration with Beards & Daisies, a leading online plant store in the UK. As an existing client, they’ve been supported with tailored packaging solutions and continuous commercial follow-up to increase their satisfaction and volume.
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In parallel, we secured a new strategic account: Patch, one of the UK's most prominent plant delivery brands. With a strong focus on sustainability and branding, Patch was looking for a packaging partner that could deliver both innovation and reliability. Thanks to the local presence and hands-on approach of our UK Booster, we turned 0 contact, to cold outreach to initial conversations into a real partnership.

Strategic collaboration for market entry

Boost Business provided Click-Pax with a dedicated local commercial professional, acting as an on-the-ground account manager. This role includes:
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Sales outreach to new leads through LinkedIn, email, and industry introductions.
Account management for existing clients such as Beards & Daisies, helping them scale with Click-Pax packaging.
Business development by identifying opportunities in the UK e-commerce market.
On-site presence at UK events, fairs, and meetings to represent Click-Pax face-to-face and strengthen local trust.

About Icetubs: Premium Cold Therapy from the Netherlands

Icetubs designs and manufactures high-quality cold tubs for athletes, wellness professionals, and individuals focused on recovery and health. The company is recognised for its sleek, functional design and plug-and-play usability — making it a popular choice for both professional training facilities and private users.

With a growing reputation in Europe, Icetubs set its sights on the UK market — an opportunity-rich environment with increasing demand for wellness and performance-focused products. The key question: how do you build a meaningful presence without launching a full UK office?

A Strategic UK Booster – With Wellness in His DNA

To bring Icetubs to life in the UK, Boost Business deployed a local commercial professional based in Manchester. More than just a salesperson, he’s a sport, wellness and wellbeing professional building an ecosystem and has a strong network in the UK sports and wellness space.

His first step? Proactive brand activation. He initiated local sales outreach, tested UK-specific ad creatives with British faces, and crafted a social strategy that spoke directly to the UK wellness community.

Local Activation, Local Results

Boost Business provided Icetubs with a local commercial professional based in Manchester. With a strong network in the UK sports and wellness space, he brought both strategic direction and hands-on execution to the launch.

The approach combined online and offline growth tactics:

Consumer-facing marketing: Creating content and ads with British visuals and messaging tailored to the UK audience
On-site showmodel: Setting up a Manchester-based Icetub for product demonstrations and trial sessions
Event activation: Using inflatable tubs for health events, gym activations and wellness days — increasing brand awareness through real-life experiences

By having someone local on the ground, Icetubs could respond quickly to interest, generate trust through physical presence, and build a local network of ambassadors and users.

Why It Worked – and How You Can Do the Same

This success story illustrates what many growing companies are discovering: entering a new market isn’t just about logistics or translation — it’s about presence, timing and local trust.

That’s why Boost Business pairing your company with local professionals who can drive growth in markets like the UK, Germany, Spain and the Netherlands.

Need Local Power for Your International Growth?

At Boost Business, we help ambitious companies grow internationally by providing local commercial professionals that have a passion for your product or industry. Whether you want to explore a new market or strengthen your presence in an existing one, we connect you with experienced commercial professionals who can drive results in-country.

Typical projects include: