Boost Business New

Click-Pax, a Dutch innovator in sustainable plant packaging, partnered with Boost Business to expand into the UK market. This collaboration led to a 232% revenue increase and the acquisition of eight new customers, including notable names like Beards & Daisies and Patch.

Multitray is a Dutch innovator in sustainable thermoformed packaging, producing high-quality solutions for the food, horticulture, and custom-packaging sectors. Their focus? Combining efficiency and presentation with circular, environmentally conscious design — all tailored to meet the strict demands of international retailers.

With a strong ambition to expand internationally, Multitray partnered with Boost Business to explore three promising markets: the United Kingdom, Ireland, and France. Through our Local Commercial Professional service, Multitray is now represented abroad by Lorraine — a local expert who acts as both account manager and a natural extension of the Multitray team.

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UK-Focus

United Kingdomas growth country

20+

qualified leads in the commercial pipeline

232%

Growth in revenue

2

new customers onboarded

New customers onboarded

Focused expansion strategy in the UK, Ireland, and France

Click-Pax: On a mission for less packaging

Click-Pax is a Dutch company specialised in sustainable packaging solutions for e-commerce plant businesses. From design and prototyping to production and logistics, they help clients reduce CO₂ emissions by replacing plastic with smart, sustainable packaging. Their clients range from large online plant retailers to logistics providers looking to improve efficiency and sustainability.

About Multitray: Circular Design, Global Vision

Multitray stands for innovation and sustainability in packaging, offering recyclable, high-performance trays that serve both functional and environmental needs. Their designs are widely used by major food producers and retailers across Europe, making them a trusted name in the move toward circular packaging.

But when it comes to expanding internationally, success isn’t just about having a great product, it’s about presence, local relationships, and continuous engagement with the market. That’s where Boost Business came in.

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Growth ambition was the start of the collaboration

To expand internationally, Click-Pax partnered with Boost Business, with a clear focus on the UK market one of Europe’s largest and fastest-growing e-commerce sectors. Boost Business supports their full commercial presence in the UK, acting as an extended sales and account management team. We are the face of Click-Pax in the UK: reaching out to new prospects, managing and growing existing client accounts, developing strategic partnerships (such as with DPD UK), and representing the brand at leading industry events like the IPM Show in Essen.

Local Strength in Action

To represent Multitray abroad, Boost Business connected them with Lorraine, a Local Commercial Professional based in the UK, who acts as both account manager and ambassador for the brand.

Lorraine’s profile was a perfect match: she combines technical expertise in packaging with a commercial, hands-on mindset, enabling her to speak directly and credibly with packaging buyers, category managers, and sustainability leads.

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Key success factors

What makes this international expansion a success? A few key best practices:

Quarterly UK Roadshows: Regular visits with Click-Pax's founder, Steef van Schie, to strengthen client relationships and align on strategy.
Weekly Strategy Sessions: Consistent check-ins to review leads and adjust approaches as needed.
Support from Dutch Team: Back-office, design, and project management assistance allowed the local professional to focus on growth activities.

Sales Highlights: from Beards and Daisies to Patch

One of the major success stories is our collaboration with Beards & Daisies, a leading online plant store in the UK. As an existing client, they’ve been supported with tailored packaging solutions and continuous commercial follow-up to increase their satisfaction and volume.
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In parallel, we secured a new strategic account: Patch, one of the UK's most prominent plant delivery brands. With a strong focus on sustainability and branding, Patch was looking for a packaging partner that could deliver both innovation and reliability. Thanks to the local presence and hands-on approach of our UK Booster, we turned 0 contact, to cold outreach to initial conversations into a real partnership.

Strategic collaboration for market entry

Boost Business provided Click-Pax with a dedicated local commercial professional, acting as an on-the-ground account manager. This role includes:
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Sales outreach to new leads through LinkedIn, email, and industry introductions.
Account management for existing clients such as Beards & Daisies, helping them scale with Click-Pax packaging.
Business development by identifying opportunities in the UK e-commerce market.
On-site presence at UK events, fairs, and meetings to represent Click-Pax face-to-face and strengthen local trust.

More Than Sales: Acting as Part of the Team

Lorraine is not just an external agent, she’s an integral part of the Multitray team, operating as their face in international markets. Her technical knowledge allows her to engage in expert-level conversations about product specs, sustainability goals, and packaging innovation, positioning Multitray as a trusted, knowledgeable partner rather than just another supplier.

Her consistency and passion for the industry have been crucial to keeping momentum. With weekly check-ins, clear reporting, and strong collaboration with the Dutch team, Multitray has been able to expand into multiple markets simultaneously, without overstretching internal resources.

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What Multitray Says

“It’s great to have this kind of flexibility. We started with a small number of hours per week, and if we want to scale up, we can. Having Lorraine in the field feels like having our own team member abroad, and Boost Business remains a valuable sparring partner in the background.”

This collaboration shows how international growth can be both strategic and scalable, using local professionals to test, validate, and grow market presence without large upfront investments.

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Why It Works

Multitray’s expansion success comes down to three key elements:

Dedicated focus on international markets while the Dutch team stays lean
Continuous alignment through weekly check-ins and shared targets
Passion and expertise from a local professional who understands the packaging industry inside out

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Ready to Grow Your Business Abroad?

At Boost Business, we help ambitious companies expand internationally through local commercial professionals who act as your trusted team members in key markets.

Let’s explore how your company — like Multitray — can grow with the right people in the right places.

👉 Let’s connect.

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