Boost Business New

Click-Pax, a Dutch innovator in sustainable plant packaging, partnered with Boost Business to expand into the UK market. This collaboration led to a 232% revenue increase and the acquisition of eight new customers, including notable names like Beards & Daisies and Patch.

Multitray is a Dutch innovator in sustainable thermoformed packaging, producing high-quality solutions for the food, horticulture, and custom-packaging sectors. Their focus? Combining efficiency and presentation with circular, environmentally conscious design — all tailored to meet the strict demands of international retailers.

With a strong ambition to expand internationally, Multitray partnered with Boost Business to explore three promising markets: the United Kingdom, Ireland, and France. Through our Local Commercial Professional service, Multitray is now represented abroad by Lorraine — a local expert who acts as both account manager and a natural extension of the Multitray team.

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UK-Focus

United Kingdomas growth country

20+

qualified leads in the commercial pipeline

232%

Growth in revenue

2

new customers onboarded

New customers onboarded

Focused expansion strategy in the UK, Ireland, and France

Click-Pax: On a mission for less packaging

Click-Pax is a Dutch company specialised in sustainable packaging solutions for e-commerce plant businesses. From design and prototyping to production and logistics, they help clients reduce CO₂ emissions by replacing plastic with smart, sustainable packaging. Their clients range from large online plant retailers to logistics providers looking to improve efficiency and sustainability.

Growth ambition was the start of the collaboration

To expand internationally, Click-Pax partnered with Boost Business, with a clear focus on the UK market one of Europe’s largest and fastest-growing e-commerce sectors. Boost Business supports their full commercial presence in the UK, acting as an extended sales and account management team. We are the face of Click-Pax in the UK: reaching out to new prospects, managing and growing existing client accounts, developing strategic partnerships (such as with DPD UK), and representing the brand at leading industry events like the IPM Show in Essen.

Key success factors

What makes this international expansion a success? A few key best practices:

Quarterly UK Roadshows: Regular visits with Click-Pax's founder, Steef van Schie, to strengthen client relationships and align on strategy.
Weekly Strategy Sessions: Consistent check-ins to review leads and adjust approaches as needed.
Support from Dutch Team: Back-office, design, and project management assistance allowed the local professional to focus on growth activities.

Sales Highlights: from Beards and Daisies to Patch

One of the major success stories is our collaboration with Beards & Daisies, a leading online plant store in the UK. As an existing client, they’ve been supported with tailored packaging solutions and continuous commercial follow-up to increase their satisfaction and volume.
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In parallel, we secured a new strategic account: Patch, one of the UK's most prominent plant delivery brands. With a strong focus on sustainability and branding, Patch was looking for a packaging partner that could deliver both innovation and reliability. Thanks to the local presence and hands-on approach of our UK Booster, we turned 0 contact, to cold outreach to initial conversations into a real partnership.

Strategic collaboration for market entry

Boost Business provided Click-Pax with a dedicated local commercial professional, acting as an on-the-ground account manager. This role includes:
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Sales outreach to new leads through LinkedIn, email, and industry introductions.
Account management for existing clients such as Beards & Daisies, helping them scale with Click-Pax packaging.
Business development by identifying opportunities in the UK e-commerce market.
On-site presence at UK events, fairs, and meetings to represent Click-Pax face-to-face and strengthen local trust.

A local approach impact

At Boost Business, we provide dedicated local commercial professionals who operate as the face of your company abroad. They don’t just sell — they connect, build relationships, and act with ownership. For Multitray, our activities include:

Cold outreach to initiate meaningful conversations with prospects in food and retail
Marketing support, such as adjusting the English-language website and representing Multitray at major packaging and food industry events
Strategic partnerships, initiated through strong retail networks, including connections with Marks & Spencer and Morrisons

Lorraine's experience in packaging and her proactive mindset are key to opening conversations and turning interest into concrete leads.

‍Local commercial professional: More than sales

As a Local Commercial Professional, Lorraine brings much more to the table than traditional sales. With a background as a packaging technologist, she not only understands the technical details of Multitray’s products — she speaks the same language as the buyers.

Her commercial mindset goes beyond transactions. Lorraine is a sparring partner for prospects and retailers alike, advising on product fit, sustainability needs, and presentation. She’s hands-on, driven, and fully committed to Multitray’s mission.

Acting as an integral part of the Multitray team, Lorraine covers everything from account management to new business development — all while being physically present in the market, speaking the local language, and building trust face-to-face.

What Multitray Says

“It’s great to have this kind of flexibility. We started with a small number of hours per week, and if we want to scale up — we can. Having Lorraine in the field feels like having our own team member abroad, and Boost Business remains a valuable sparring partner in the background.”

The combination of a trusted local professional and ongoing strategic support makes international expansion less risky and more manageable — even for lean teams.

What were key success factors:

Time, focus and effort on the 3 markets. NL team doesn’t have time for it.
Weekly check in
Passion & knowledge of the booster for packaging and the industry: Direct conversations on a certain level of knowledge.

Is your company ready to grow like Multitray? Let’s explore your opportunities abroad — with the right people in the right places.