O4Life, a Dutch brand offering a healthy, flavoured sports drink, partnered with Boost Business to explore growth opportunities in the UK educational and university sector. With a niche focussed approach and a clearly defined audience, a tailored market entry strategy was key and one local day a week was all it took to start building traction.
Local presence in the Liverpool, Manchester region: Highly University heavy
Conversations with universities, schools and wholesalers
Brand name adapted for the UK market to avoid conflict
O4Life offers a refreshing, flavoured water drink with added health benefits — aimed at active young people, athletes, and health-conscious students. Positioned as a clean, healthy alternative to traditional sports drinks, the brand is already well-known in the Netherlands and now looks to scale in the UK.
The target: educational institutions, student unions, and health-focused wholesalers.
To activate this niche opportunity, Boost Business provided a local commercial professional with experience in education, sport, and the beverage industry. Based in the Liverpool–Manchester region, he worked one day a week — with a clear, focused mission:
This niche approach paid off quickly: samples were requested, conversations advanced, and the O4Life brand started gaining visibility in the right channels.
Early in the process, one important insight emerged: the original brand name “O2Life” created confusion due to the presence of O2, a major UK telecom provider. Based on feedback from local conversations, the brand was adapted to O4Life for the UK market — keeping its identity, while ensuring clarity.
Entering a new market requires the right kind of presence. Not volume, but focus. Not a full-time hire, but precise activation.
At Boost Business, we help international brands grow by offering local commercial professionals who understand your industry, your customer, and your growth ambitions — even in highly specialised verticals, as universities or another specific target group.
Whether you're looking to reach sports academies, universities, retailers or healthcare distributors, we can match you with someone who speaks the language — literally and commercially.
Boost Business helps you scale smart — one local step at a time.
👉 Let’s connect.