O4Life & Boost Business: Entering the UK Market with a Niche Approach

August 4, 2025
Click-Pax, a Dutch innovator in sustainable plant packaging, partnered with Boost Business to expand into the UK market. This collaboration led to a 232% revenue increase and the acquisition of eight new customers, including notable names like Beards & Daisies and Patch.

O4Life, a Dutch brand offering a healthy, flavoured sports drink, partnered with Boost Business to explore growth opportunities in the UK educational and university sector. With a niche focussed approach and a clearly defined audience, a tailored market entry strategy was key and one local day a week was all it took to start building traction.

Expansion snapshot:

  • Local presence in the Liverpool, Manchester region: Highly University heavy
  • Conversations with universities, schools and wholesalers
  • Brand name adapted for the UK market to avoid conflict

UK-Focus
United Kingdomas growth country

Local presence in the Liverpool, Manchester region: Highly University heavy

232%
Growth in revenue

Conversations with universities, schools and wholesalers

8
New customers onboarded

Brand name adapted for the UK market to avoid conflict

Click-Pax: On a mission for less packaging
Click-Pax is a Dutch company specialised in sustainable packaging solutions for e-commerce plant businesses. From design and prototyping to production and logistics, they help clients reduce CO₂ emissions by replacing plastic with smart, sustainable packaging. Their clients range from large online plant retailers to logistics providers looking to improve efficiency and sustainability.
Growth ambition was the start of the collaboration
To expand internationally, Click-Pax partnered with Boost Business, with a clear focus on the UK market one of Europe’s largest and fastest-growing e-commerce sectors. Boost Business supports their full commercial presence in the UK, acting as an extended sales and account management team. We are the face of Click-Pax in the UK: reaching out to new prospects, managing and growing existing client accounts, developing strategic partnerships (such as with DPD UK), and representing the brand at leading industry events like the IPM Show in Essen.
Key success factors
What makes this international expansion a success? A few key best practices:
  • Quarterly UK Roadshows: Regular visits with Click-Pax's founder, Steef van Schie, to strengthen client relationships and align on strategy.
  • Weekly Strategy Sessions: Consistent check-ins to review leads and adjust approaches as needed.
  • Support from Dutch Team: Back-office, design, and project management assistance allowed the local professional to focus on growth activities.
Sales Highlights: from Beards and Daisies to Patch
One of the major success stories is our collaboration with Beards & Daisies, a leading online plant store in the UK. As an existing client, they’ve been supported with tailored packaging solutions and continuous commercial follow-up to increase their satisfaction and volume.
In parallel, we secured a new strategic account: Patch, one of the UK's most prominent plant delivery brands. With a strong focus on sustainability and branding, Patch was looking for a packaging partner that could deliver both innovation and reliability. Thanks to the local presence and hands-on approach of our UK Booster, we turned 0 contact, to cold outreach to initial conversations into a real partnership.
Strategic collaboration for market entry
Boost Business provided Click-Pax with a dedicated local commercial professional, acting as an on-the-ground account manager. This role includes:
  • Sales outreach to new leads through LinkedIn, email, and industry introductions.
  • Account management for existing clients such as Beards & Daisies, helping them scale with Click-Pax packaging.
  • Business development by identifying opportunities in the UK e-commerce market.
  • On-site presence at UK events, fairs, and meetings to represent Click-Pax face-to-face and strengthen local trust.

About O4Life: A Healthy Alternative for Active Lifestyles

O4Life offers a refreshing, flavoured water drink with added health benefits — aimed at active young people, athletes, and health-conscious students. Positioned as a clean, healthy alternative to traditional sports drinks, the brand is already well-known in the Netherlands and now looks to scale in the UK.

The target: educational institutions, student unions, and health-focused wholesalers.

One Day a Week, With the Right Niche Account Manager

To activate this niche opportunity, Boost Business provided a local commercial professional with experience in education, sport, and the beverage industry. Based in the Liverpool–Manchester region, he worked one day a week — with a clear, focused mission:

  • Map relevant university and school networks
  • Initiate product presentations and sample requests
  • Start conversations with potential wholesale and distribution partners

This niche approach paid off quickly: samples were requested, conversations advanced, and the O4Life brand started gaining visibility in the right channels.

Brand Adaptation: From O2 Confusion to O4Life UK

Early in the process, one important insight emerged: the original brand name “O2Life” created confusion due to the presence of O2, a major UK telecom provider. Based on feedback from local conversations, the brand was adapted to O4Life for the UK market — keeping its identity, while ensuring clarity.

Local Support for Niche Growth

Entering a new market requires the right kind of presence. Not volume, but focus. Not a full-time hire, but precise activation.

At Boost Business, we help international brands grow by offering local commercial professionals who understand your industry, your customer, and your growth ambitions — even in highly specialised verticals, as universities or another specific target group.

Whether you're looking to reach sports academies, universities, retailers or healthcare distributors, we can match you with someone who speaks the language — literally and commercially.

Want to test a niche product in a new market? Let’s talk.

Boost Business helps you scale smart — one local step at a time.

👉 Let’s connect.

Relevant stories

TOPIC
Oct 26, 2024
Multitray
Multitray & Boost Business: Plastic packaging growth in the UK, Ireland & Canada
TOPIC
Oct 26, 2024
Solero
Lorem ipsum dolor sit amet consectetur. Viverra molestie eget tellus ullamcorper. Fermentum elementum
TOPIC
Oct 26, 2024
Icetubs
Lorem ipsum dolor sit amet consectetur. Viverra molestie eget tellus ullamcorper. Fermentum elementum

Ready to grow internationally?

Get the right local commercial professional on your team and start building.
Let's chat