Boost Business New

Click-Pax, a Dutch innovator in sustainable plant packaging, partnered with Boost Business to expand into the UK market. This collaboration led to a 232% revenue increase and the acquisition of eight new customers, including notable names like Beards & Daisies and Patch.

When the founder of Boost Business, Anouk Horrevorts moved to the UK, she noticed something missing: a way to discover cities through curated culinary experiences. Inspired by the success of WijnSpijs in the Netherlands, she reached out to the team — and together, they launched a new chapter: Restaurant Tour UK.

With the first tours in Birmingham quickly gaining traction, the concept proved its product–market fit. Now, the format is scaling to dozens of UK cities, powered by local commercial professionals who know the food scene inside out.

UK-Focus

United Kingdomas growth country

70+

culinary walking tours scheduled in 2025 across the UK

232%

Growth in revenue

Market entry proven with successful pilots in Birmingham

New customers onboarded

Local food ambassadors as the engine for national growth

Click-Pax: On a mission for less packaging

Click-Pax is a Dutch company specialised in sustainable packaging solutions for e-commerce plant businesses. From design and prototyping to production and logistics, they help clients reduce CO₂ emissions by replacing plastic with smart, sustainable packaging. Their clients range from large online plant retailers to logistics providers looking to improve efficiency and sustainability.

Growth ambition was the start of the collaboration

To expand internationally, Click-Pax partnered with Boost Business, with a clear focus on the UK market one of Europe’s largest and fastest-growing e-commerce sectors. Boost Business supports their full commercial presence in the UK, acting as an extended sales and account management team. We are the face of Click-Pax in the UK: reaching out to new prospects, managing and growing existing client accounts, developing strategic partnerships (such as with DPD UK), and representing the brand at leading industry events like the IPM Show in Essen.

Key success factors

What makes this international expansion a success? A few key best practices:

Quarterly UK Roadshows: Regular visits with Click-Pax's founder, Steef van Schie, to strengthen client relationships and align on strategy.
Weekly Strategy Sessions: Consistent check-ins to review leads and adjust approaches as needed.
Support from Dutch Team: Back-office, design, and project management assistance allowed the local professional to focus on growth activities.

Sales Highlights: from Beards and Daisies to Patch

One of the major success stories is our collaboration with Beards & Daisies, a leading online plant store in the UK. As an existing client, they’ve been supported with tailored packaging solutions and continuous commercial follow-up to increase their satisfaction and volume.
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In parallel, we secured a new strategic account: Patch, one of the UK's most prominent plant delivery brands. With a strong focus on sustainability and branding, Patch was looking for a packaging partner that could deliver both innovation and reliability. Thanks to the local presence and hands-on approach of our UK Booster, we turned 0 contact, to cold outreach to initial conversations into a real partnership.

Strategic collaboration for market entry

Boost Business provided Click-Pax with a dedicated local commercial professional, acting as an on-the-ground account manager. This role includes:
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Sales outreach to new leads through LinkedIn, email, and industry introductions.
Account management for existing clients such as Beards & Daisies, helping them scale with Click-Pax packaging.
Business development by identifying opportunities in the UK e-commerce market.
On-site presence at UK events, fairs, and meetings to represent Click-Pax face-to-face and strengthen local trust.

About Restaurant Tour: Discover Cities Through Food

Restaurant Tour offers self-guided, multi-stop culinary walking routes — allowing food lovers to explore a city one dish at a time. Each route features handpicked restaurants, creative chefs, and a carefully curated tasting experience, designed to show the true flavour of a city.

After years of success in the Netherlands, the team partnered with Boost Business to expand into the UK, starting small, but with serious ambition.

From Birmingham Pilots to National Growth

The UK launch kicked off in Birmingham, a vibrant and diverse food capital. With support from Boost Business, the first Restaurant Tours were launched in partnership with the best restaurants of the area.

Each tour proved a win for both guests and restaurant partners, with amazing reviews, high turnout, and returning customers. With that success in hand, the team scaled up, bringing in local foodies to lead the charge in new cities.

These local professionals act as local event agents, with a unique role:

Mapping culinary hotspots & identifying new partner restaurants
Enlisting, briefing and organising the event with Restaurants.
Building and maintaining relationships with local venues
Activating media, content and buzz in their city

Local Foodies as local commercial professionals

This is not traditional sales, this is hospitality-based growth. Boost Business recruited local professionals with both a love for food and a commercial eye. They know the streets, speak the language, and already have networks among restaurateurs.

The result? A model that’s scalable, localised, and trusted by both restaurants and guests. It’s not just expansion, it’s co-creation, with each city adapting the concept to its own culinary identity.

From Concept to Commercial Scaling

Boost Business supported Restaurant Tour UK in two key ways:

Local commercial professionals — local city-based food lovers who build the business on the ground
Project-based support — from early social media activation to localised brand rollout

Whether it’s Birmingham, Manchester, Bristol or London, Restaurant Tour is growing.